--- title: A race day run by children date: 2026-09-27T21:05:00+01:00 author: "jonny@ipopdigital.com" canonical_url: "https://www.allisland.media/campaigns/a-race-day-run-by-children" section: Campaigns --- /[Back to Case Studies](https://www.allisland.media/case-studies) # A race day run by children Together with Les Landes Racecourse, we created and promoted its first ever Family Day, a race meeting run entirely by children. It was such a success that it is now a permanent fixture on the calendar. Date27 September 2026 Read time2 minutes ![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2791/42084513.webp) ## The brief The Racecourse came to us with an ambition: to host its first ever Family Day and bring a new, younger audience to race meetings. ## Our approach We worked with the Racecourse from the very beginning to shape the idea. Together, we landed on a concept that would make the day truly memorable: the whole event would be run by children. Every role on the day, from car parking to the race announcer, was filled by a young Islander. To find them, we launched a competition across the Jersey Evening Post and Bailiwick Express, inviting children to apply for the job they most wanted to do. The concept gave us a story, not just an advert. It captured readers' imaginations, gave families a reason to get involved and generated interest well before the gates opened. ![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2790/42084504.webp) ## The result The competition attracted strong interest from families across the Island, and the day itself was a great success. The launch went so well that Family Day will now be a fixture on the Racecourse calendar for years to come. This campaign shows what is possible when we work as a creative partner, not just a place to advertise. We helped build the event, and then made sure the whole Island knew about it. **Have an idea for an event? Talk to our team about how we can help bring it to life.** ## Share - [Facebook (opens in a new tab)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.allisland.media%2Fcampaigns%2Fa-race-day-run-by-children) - [LinkedIn (opens in a new tab)](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.allisland.media%2Fcampaigns%2Fa-race-day-run-by-children) /Insights ## Trusted content. *Engaged audiences.* Real reach. Stories and perspectives from across our island media network. - Jersey Evening Post - Connect Magazine - Bailiwick Express Jersey - Jersey Distribution - Bailiwick Radio - Bailiwick Express Guernsey [](https://www.allisland.media/insights/why-jersey-is-primed-for-multimedia-advertising)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/3019/Podcasts.webp) +Sept 27, 2026### Why Jersey is primed for multimedia advertising Jersey is one Island with several very different media habits. The brands that win here are the ones that reach every generation on the channel it trusts most. Read insight [](https://www.allisland.media/insights/how-to-advertise-on-a-podcast)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2712/Joe-Hart-YouTube-Thumb.webp) +Sept 27, 2026### How to advertise on a podcast Podcasts reach 43% of UK adults every month, and 44% of listeners say they have bought something after hearing a podcast ad. Read insight [](https://www.allisland.media/insights/how-sport-can-reach-everyone)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2624/ROBBIEDARKPHOTO-7061.webp) +Sept 27, 2026### How sport can reach everyone Our coverage of Team Jersey at the Glasgow 2026 Commonwealth Games reached 326,000 views. That is more than three views for every person living in the Island. Read insight [](https://www.allisland.media/insights/the-power-of-local)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/3508/MFH02079.webp) +Sept 27, 2026### The Power of Local How local trust drives growth for Jersey's finance and professional services sector Read insight [](https://www.allisland.media/insights/why-staying-visible-matters)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2649/Hero-3.webp) +Sept 22, 2026### Why staying visible keeps your business front of mind Why visibility matters Read insight ←→ /Campaigns ## How we help local businesses. *Succeed.* Every campaign starts with a goal. Explore our latest case studies to see how we combine trusted journalism, high-performing digital channels and targeted audio to deliver campaigns that perform. [](https://www.allisland.media/campaigns/jersey-names-its-ferry)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2809/42428571.webp) We helped DFDS invite the whole Island to name its new ship. The campaign drew nearly 1,000 name suggestions, more than 700 votes and thousands of new sign-ups to DFDS's email database. The winner: Corbière Seaways. AIM ### Jersey names its ferry View campaign [](https://www.allisland.media/campaigns/el-tico-and-the-power-of-print)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2774/41688493_2026-09-27-200427_sgqp.webp) A simple 2-for-1 offer, kept exclusively in the Jersey Evening Post, turned a quieter season into a long-running success. El Tico's offer is now a regular feature in the paper. AIM ### El Tico and the power of print View campaign [](https://www.allisland.media/campaigns/how-aurigny-filled-a-plane-with-one-email)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2680/EDABL-Seafront-Sunday-4.webp) A single dedicated email to our subscribers generated enough bookings to fill an entire Aurigny flight to Guernsey for Seafront Sunday. AIM ### How Aurigny filled a plane with one email View campaign ←→ /FAQ's ## Got questions? We've got the answers. Here's some more general frequently asked questions. You'll find more specific FAQs on the respective pages. [Talk to our team ](#contact) What services does All Island Media offer?Our network brings together digital advertising, sponsored content, email marketing, print and social media. Can I advertise across more than one platform?Campaigns can combine multiple platforms. Talk to our team about the channels that suit your audience and objectives. How do I choose the right audience?Start with your campaign objectives and the people you want to reach. Our team can help you explore the available options. Can you help with campaign planning?We can discuss your brief and help plan a campaign across the media network. How do I get started?Use the contact details below to get in touch with our team and discuss your campaign.