--- title: El Tico and the power of print date: 2026-09-27T21:03:00+01:00 author: "jonny@ipopdigital.com" canonical_url: "https://www.allisland.media/campaigns/el-tico-and-the-power-of-print" section: Campaigns --- /[Back to Case Studies](https://www.allisland.media/case-studies) # El Tico and the power of print A simple 2-for-1 offer, kept exclusively in the Jersey Evening Post, turned a quieter season into a long-running success. El Tico's offer is now a regular feature in the paper. Date27 September 2026 Read time2 minutes ![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2774/41688493_2026-09-27-200427_sgqp.webp) ## The brief El Tico is one of Jersey's best-loved beachside restaurants. Like many hospitality businesses, it wanted to keep tables full during the quieter months of the year. ## Our approach The idea was simple: a 2-for-1 offer, advertised in the Jersey Evening Post. The key decision was where not to run it. Islanders love a good deal, and they value feeling that they are getting something special. By keeping the offer in the paper only, we gave it a sense of exclusivity. Readers had to see it in print to take advantage of it. This approach also played to the strengths of our print audience: loyal, local readers who give the paper their full attention and act on what they see. ## The result The offer proved so popular that El Tico and its 2-for-1 deal are now a regular feature in the Jersey Evening Post. What began as a way to boost trade in the off season has become a familiar and much anticipated part of the paper for our readers. It is proof that a clear offer, placed in the right environment, can build lasting loyalty for a brand. **Talk to our team about print advertising in the Jersey Evening Post.** ## Share - [Facebook (opens in a new tab)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.allisland.media%2Fcampaigns%2Fel-tico-and-the-power-of-print) - [LinkedIn (opens in a new tab)](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.allisland.media%2Fcampaigns%2Fel-tico-and-the-power-of-print) /Insights ## Trusted content. *Engaged audiences.* Real reach. Stories and perspectives from across our island media network. - Jersey Evening Post - Connect Magazine - Bailiwick Express Jersey - Jersey Distribution - Bailiwick Radio - Bailiwick Express Guernsey [](https://www.allisland.media/insights/why-jersey-is-primed-for-multimedia-advertising)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/3019/Podcasts.webp) +Sept 27, 2026### Why Jersey is primed for multimedia advertising Jersey is one Island with several very different media habits. The brands that win here are the ones that reach every generation on the channel it trusts most. Read insight [](https://www.allisland.media/insights/how-to-advertise-on-a-podcast)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2712/Joe-Hart-YouTube-Thumb.webp) +Sept 27, 2026### How to advertise on a podcast Podcasts reach 43% of UK adults every month, and 44% of listeners say they have bought something after hearing a podcast ad. Read insight [](https://www.allisland.media/insights/how-sport-can-reach-everyone)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2624/ROBBIEDARKPHOTO-7061.webp) +Sept 27, 2026### How sport can reach everyone Our coverage of Team Jersey at the Glasgow 2026 Commonwealth Games reached 326,000 views. That is more than three views for every person living in the Island. Read insight [](https://www.allisland.media/insights/the-power-of-local)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/3508/MFH02079.webp) +Sept 27, 2026### The Power of Local How local trust drives growth for Jersey's finance and professional services sector Read insight [](https://www.allisland.media/insights/why-staying-visible-matters)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2649/Hero-3.webp) +Sept 22, 2026### Why staying visible keeps your business front of mind Why visibility matters Read insight ←→ /Campaigns ## How we help local businesses. *Succeed.* Every campaign starts with a goal. Explore our latest case studies to see how we combine trusted journalism, high-performing digital channels and targeted audio to deliver campaigns that perform. [](https://www.allisland.media/campaigns/jersey-names-its-ferry)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2809/42428571.webp) We helped DFDS invite the whole Island to name its new ship. The campaign drew nearly 1,000 name suggestions, more than 700 votes and thousands of new sign-ups to DFDS's email database. The winner: Corbière Seaways. AIM ### Jersey names its ferry View campaign [](https://www.allisland.media/campaigns/a-race-day-run-by-children)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2791/42084513.webp) Together with Les Landes Racecourse, we created and promoted its first ever Family Day, a race meeting run entirely by children. It was such a success that it is now a permanent fixture on the calendar. AIM ### A race day run by children View campaign [](https://www.allisland.media/campaigns/how-aurigny-filled-a-plane-with-one-email)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2680/EDABL-Seafront-Sunday-4.webp) A single dedicated email to our subscribers generated enough bookings to fill an entire Aurigny flight to Guernsey for Seafront Sunday. AIM ### How Aurigny filled a plane with one email View campaign ←→ /FAQ's ## Got questions? We've got the answers. Here's some more general frequently asked questions. You'll find more specific FAQs on the respective pages. [Talk to our team ](#contact) What services does All Island Media offer?Our network brings together digital advertising, sponsored content, email marketing, print and social media. Can I advertise across more than one platform?Campaigns can combine multiple platforms. Talk to our team about the channels that suit your audience and objectives. How do I choose the right audience?Start with your campaign objectives and the people you want to reach. Our team can help you explore the available options. Can you help with campaign planning?We can discuss your brief and help plan a campaign across the media network. How do I get started?Use the contact details below to get in touch with our team and discuss your campaign.