--- title: How Aurigny filled a plane with one email date: 2026-09-27T20:45:00+01:00 author: "jonny@ipopdigital.com" canonical_url: "https://www.allisland.media/campaigns/how-aurigny-filled-a-plane-with-one-email" section: Campaigns --- /[Back to Case Studies](https://www.allisland.media/case-studies) # How Aurigny filled a plane with one email A single dedicated email to our subscribers generated enough bookings to fill an entire Aurigny flight to Guernsey for Seafront Sunday. Date27 September 2026 Read time2 minutes ![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2680/EDABL-Seafront-Sunday-4.webp) ## The brief Aurigny and Visit Guernsey wanted to encourage Jersey residents to hop across to Guernsey for Seafront Sunday, one of the highlights of the Guernsey summer calendar. They asked us to promote the trip to our audience through a dedicated email. ![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2679/EDABL-Seafront-Sunday-2.webp) ## Why it was the right fit We know our audience. Islanders love to travel, and a short hop to a neighbouring island for a day of festivities is exactly the kind of getaway that appeals to them. We were confident the offer would land well. ## Our approach Our in-house marketing team designed the email from scratch, using Aurigny's own colours, fonts and brand style so it felt unmistakably theirs. Timing was just as important as design. Our team drew on its analysis of how our subscribers engage with travel emails to choose the best day and time to send. We scheduled the email for the moment our audience is most likely to act on impulse and book. ![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2682/Guernsey-Harbour.webp) ## The result The response was immediate. That one email generated enough bookings to fill one of Aurigny's planes to Guernsey for Seafront Sunday. It is a clear example of what happens when the right offer reaches the right audience at the right moment. No large campaign. No complex media plan. Just one well-crafted, well-timed email to a database that trusts us. **Want to reach our subscribers directly? Talk to our team about dedicated email campaigns.** ## Share - [Facebook (opens in a new tab)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.allisland.media%2Fcampaigns%2Fhow-aurigny-filled-a-plane-with-one-email) - [LinkedIn (opens in a new tab)](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.allisland.media%2Fcampaigns%2Fhow-aurigny-filled-a-plane-with-one-email) /Insights ## Trusted content. *Engaged audiences.* Real reach. Stories and perspectives from across our island media network. - Jersey Evening Post - Connect Magazine - Bailiwick Express Jersey - Jersey Distribution - Bailiwick Radio - Bailiwick Express Guernsey [](https://www.allisland.media/insights/why-jersey-is-primed-for-multimedia-advertising)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/3019/Podcasts.webp) +Sept 27, 2026### Why Jersey is primed for multimedia advertising Jersey is one Island with several very different media habits. The brands that win here are the ones that reach every generation on the channel it trusts most. Read insight [](https://www.allisland.media/insights/how-to-advertise-on-a-podcast)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2712/Joe-Hart-YouTube-Thumb.webp) +Sept 27, 2026### How to advertise on a podcast Podcasts reach 43% of UK adults every month, and 44% of listeners say they have bought something after hearing a podcast ad. Read insight [](https://www.allisland.media/insights/how-sport-can-reach-everyone)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2624/ROBBIEDARKPHOTO-7061.webp) +Sept 27, 2026### How sport can reach everyone Our coverage of Team Jersey at the Glasgow 2026 Commonwealth Games reached 326,000 views. That is more than three views for every person living in the Island. Read insight [](https://www.allisland.media/insights/the-power-of-local)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/3508/MFH02079.webp) +Sept 27, 2026### The Power of Local How local trust drives growth for Jersey's finance and professional services sector Read insight [](https://www.allisland.media/insights/why-staying-visible-matters)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2649/Hero-3.webp) +Sept 22, 2026### Why staying visible keeps your business front of mind Why visibility matters Read insight ←→ /Campaigns ## How we help local businesses. *Succeed.* Every campaign starts with a goal. Explore our latest case studies to see how we combine trusted journalism, high-performing digital channels and targeted audio to deliver campaigns that perform. [](https://www.allisland.media/campaigns/jersey-names-its-ferry)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2809/42428571.webp) We helped DFDS invite the whole Island to name its new ship. The campaign drew nearly 1,000 name suggestions, more than 700 votes and thousands of new sign-ups to DFDS's email database. The winner: Corbière Seaways. AIM ### Jersey names its ferry View campaign [](https://www.allisland.media/campaigns/a-race-day-run-by-children)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2791/42084513.webp) Together with Les Landes Racecourse, we created and promoted its first ever Family Day, a race meeting run entirely by children. It was such a success that it is now a permanent fixture on the calendar. AIM ### A race day run by children View campaign [](https://www.allisland.media/campaigns/el-tico-and-the-power-of-print)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2774/41688493_2026-09-27-200427_sgqp.webp) A simple 2-for-1 offer, kept exclusively in the Jersey Evening Post, turned a quieter season into a long-running success. El Tico's offer is now a regular feature in the paper. AIM ### El Tico and the power of print View campaign ←→ /FAQ's ## Got questions? We've got the answers. Here's some more general frequently asked questions. You'll find more specific FAQs on the respective pages. [Talk to our team ](#contact) What services does All Island Media offer?Our network brings together digital advertising, sponsored content, email marketing, print and social media. Can I advertise across more than one platform?Campaigns can combine multiple platforms. Talk to our team about the channels that suit your audience and objectives. How do I choose the right audience?Start with your campaign objectives and the people you want to reach. Our team can help you explore the available options. Can you help with campaign planning?We can discuss your brief and help plan a campaign across the media network. How do I get started?Use the contact details below to get in touch with our team and discuss your campaign.