--- title: How sport can reach everyone date: 2026-09-27T20:32:00+01:00 author: "jonny@ipopdigital.com" canonical_url: "https://www.allisland.media/insights/how-sport-can-reach-everyone" section: Insights --- /[Back to Insights](https://www.allisland.media/insights) # Three views for every person living in the Island. Our coverage of Team Jersey at the Glasgow 2026 Commonwealth Games reached 326,000 views. That is more than three views for every person living in the Island. Date27 September 2026 Read time3 minutes ![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2624/ROBBIEDARKPHOTO-7061.webp) Sport has a rare quality. It cuts across age, background and postcode. When Islanders see one of their own competing on a global stage, they want to follow every heat, every lift and every end. For a media owner, that shared pride is a powerful thing. For a brand, it is an opportunity to be part of a moment the whole Island is talking about. ### More than medals The headlines were remarkable. [Filip Nowacki](https://jerseyeveningpost.com/breaking-news/2026/07/25/breaking-nowacki-wins-historic-commonwealth-games-silver/) ended Jersey's 36-year wait for a Commonwealth Games medal with silver in the 100m breaststroke. The next day, he took gold in the 200m breaststroke, Jersey's first ever gold in the pool. But we knew the story was bigger than the podium. The Island's 100m record fell. Athletes set season and personal bests across the programme. The team spanned generations and disciplines, from bowls to weightlifting. Every one of those athletes had a family, a club and a community behind them, and every one deserved to be seen. So we set out to tell all of their stories, not just the ones with medals attached. ![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2620/IMG_7289.JPG.webp) ## A newsroom on the ground We sent two journalists and a photographer to Glasgow. Being there in person meant we could capture what a results feed never can: the nerves before a final, the reaction at the finish, the Jersey flags in the stands. That team produced a steady stream of original reporting, photography and video throughout the Games. Nothing was written once and left alone. ## One story, every channel Each piece of content was shaped for the way different Islanders choose to consume news: - **Social video** for short, shareable reels of the key moments - **Websites and app** for live updates, results and in-depth reports across the Jersey Evening Post and Bailiwick Express - **Print** for considered coverage and photography that readers keep and share at home - **Email** for a daily round-up delivered straight to inboxes The result was a single, joined-up campaign that met every audience where it already was. A grandparent reading the paper and a teenager scrolling reels were following the same team, told the same story, on the platform that suited them. ![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2623/Bowls-Laides-Pair-victory-cook-islands.webp) ## What this means for brands In a community of around 104,500 people, 326,000 views means real saturation. Most Islanders did not just see the coverage once. They came back to it again and again, across different channels. That is the value of a multi-channel media partner. We can take a single moment of Island-wide interest and extend it across print, digital, social and email, with the reporting strength to fill every one of those channels with quality content. Whether you want to align your brand with local sporting success or tell your own story to the whole Island, we can help you reach everyone. **Talk to our team about sponsorship and content partnership opportunities.** ## Share - [Facebook (opens in a new tab)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.allisland.media%2Finsights%2Fhow-sport-can-reach-everyone) - [LinkedIn (opens in a new tab)](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.allisland.media%2Finsights%2Fhow-sport-can-reach-everyone) /Insights ## Trusted content. *Engaged audiences.* Real reach. Stories and perspectives from across our island media network. - Jersey Evening Post - Connect Magazine - Bailiwick Express Jersey - Jersey Distribution - Bailiwick Radio - Bailiwick Express Guernsey [](https://www.allisland.media/insights/why-jersey-is-primed-for-multimedia-advertising)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/3019/Podcasts.webp) +Sept 27, 2026### Why Jersey is primed for multimedia advertising Jersey is one Island with several very different media habits. The brands that win here are the ones that reach every generation on the channel it trusts most. Read insight [](https://www.allisland.media/insights/how-to-advertise-on-a-podcast)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2712/Joe-Hart-YouTube-Thumb.webp) +Sept 27, 2026### How to advertise on a podcast Podcasts reach 43% of UK adults every month, and 44% of listeners say they have bought something after hearing a podcast ad. Read insight [](https://www.allisland.media/insights/the-power-of-local)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/3508/MFH02079.webp) +Sept 27, 2026### The Power of Local How local trust drives growth for Jersey's finance and professional services sector Read insight [](https://www.allisland.media/insights/why-staying-visible-matters)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2649/Hero-3.webp) +Sept 22, 2026### Why staying visible keeps your business front of mind Why visibility matters Read insight ←→ /Campaigns ## How we help local businesses. *Succeed.* Every campaign starts with a goal. Explore our latest case studies to see how we combine trusted journalism, high-performing digital channels and targeted audio to deliver campaigns that perform. [](https://www.allisland.media/campaigns/jersey-names-its-ferry)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2809/42428571.webp) We helped DFDS invite the whole Island to name its new ship. The campaign drew nearly 1,000 name suggestions, more than 700 votes and thousands of new sign-ups to DFDS's email database. The winner: Corbière Seaways. AIM ### Jersey names its ferry View campaign [](https://www.allisland.media/campaigns/a-race-day-run-by-children)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2791/42084513.webp) Together with Les Landes Racecourse, we created and promoted its first ever Family Day, a race meeting run entirely by children. It was such a success that it is now a permanent fixture on the calendar. AIM ### A race day run by children View campaign [](https://www.allisland.media/campaigns/el-tico-and-the-power-of-print)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2774/41688493_2026-09-27-200427_sgqp.webp) A simple 2-for-1 offer, kept exclusively in the Jersey Evening Post, turned a quieter season into a long-running success. El Tico's offer is now a regular feature in the paper. AIM ### El Tico and the power of print View campaign [](https://www.allisland.media/campaigns/how-aurigny-filled-a-plane-with-one-email)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2680/EDABL-Seafront-Sunday-4.webp) A single dedicated email to our subscribers generated enough bookings to fill an entire Aurigny flight to Guernsey for Seafront Sunday. AIM ### How Aurigny filled a plane with one email View campaign ←→ /FAQ's ## Got questions? We've got the answers. Here's some more general frequently asked questions. You'll find more specific FAQs on the respective pages. [Talk to our team ](#contact) What services does All Island Media offer?Our network brings together digital advertising, sponsored content, email marketing, print and social media. Can I advertise across more than one platform?Campaigns can combine multiple platforms. Talk to our team about the channels that suit your audience and objectives. How do I choose the right audience?Start with your campaign objectives and the people you want to reach. Our team can help you explore the available options. Can you help with campaign planning?We can discuss your brief and help plan a campaign across the media network. How do I get started?Use the contact details below to get in touch with our team and discuss your campaign.