--- title: Why Jersey is primed for multimedia advertising date: 2026-09-27T21:01:00+01:00 author: "jonny@ipopdigital.com" canonical_url: "https://www.allisland.media/insights/why-jersey-is-primed-for-multimedia-advertising" section: Insights --- /[Back to Insights](https://www.allisland.media/insights) # Why Jersey is primed for multimedia advertising Jersey is one Island with several very different media habits. The brands that win here are the ones that reach every generation on the channel it trusts most. Date27 September 2026 Read time3 minutes ![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/3019/Podcasts.webp) With a population of around [104,500 people](https://stats.je/statistic/population/), Jersey is small enough to know and large enough to matter. It is a close-knit community with a strong sense of identity, high levels of local interest and a healthy appetite for news about the Island. That makes it an ideal market for advertisers. But it also means that no single channel reaches everyone. ## Three audiences, one Island Jersey's population is ageing. The largest five-year age group is now 55 to 59 year olds, and the number of Islanders aged 65 and over grew by 13% between 2020 and 2025. At the same time, a younger, digitally native generation is building careers and households of its own. Each group consumes media in its own way. AudienceHow they prefer to consume mediaWhere we reach themPrint firstTrusted, considered reading they can hold, keep and shareThe Jersey Evening Post newspaper and our magazinesRead on screenFast, up-to-date written news on the moveOur websites, apps and daily email newslettersVideo and audio firstShort-form video, social media and on-demand listeningOur social channels and podcasts ## Print: a loyal, engaged readership In Jersey, print still matters. Many Islanders have grown up with the Jersey Evening Post as part of their daily routine and continue to see it as the Island's paper of record. Print readers give their time and attention to what they read. An advert in the paper or one of our magazines sits in a trusted, uncluttered environment and stays in the home long after it is first seen. ## Digital: news on demand Our websites, apps and email newsletters serve Islanders who want written news that is fast, current and available wherever they are. These readers check in several times a day, often on their phones. Digital advertising lets brands reach them in real time, with the flexibility to change messages quickly and track results. ## Social and podcasts: the next generation ![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2742/42015217.webp) Younger Islanders are more likely to discover news through video and audio. Our social channels deliver short, shareable content that reaches people where they already spend their time. Our podcasts offer something different: long-form listening with an audience that has chosen to spend time with us. National research shows that podcasts now reach more [18 to 24 year olds each month than broadcast TV](https://ppc.land/uk-podcast-ads-beat-tv-on-reach-and-44-of-listeners-bought-something/). ## Why a multimedia approach works Relying on a single channel means speaking to only part of the Island. A campaign that runs across print, digital, social and audio reaches each audience in the format it trusts, and builds familiarity through repetition. In a community of Jersey's size, that repetition matters. An Islander might see your advert in the morning paper, read a sponsored article on their phone at lunchtime and hear your message on a podcast on the way home. Each touchpoint reinforces the last. All Island Media is the only local media owner with this breadth of channels under one roof. Through the Jersey Evening Post and Bailiwick Express, we reach Islanders of every age, on every platform, every day. **Talk to our team about building a campaign that reaches the whole Island.** ## Share - [Facebook (opens in a new tab)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.allisland.media%2Finsights%2Fwhy-jersey-is-primed-for-multimedia-advertising) - [LinkedIn (opens in a new tab)](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.allisland.media%2Finsights%2Fwhy-jersey-is-primed-for-multimedia-advertising) /Insights ## Trusted content. *Engaged audiences.* Real reach. Stories and perspectives from across our island media network. - Jersey Evening Post - Connect Magazine - Bailiwick Express Jersey - Jersey Distribution - Bailiwick Radio - Bailiwick Express Guernsey [](https://www.allisland.media/insights/how-to-advertise-on-a-podcast)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2712/Joe-Hart-YouTube-Thumb.webp) +Sept 27, 2026### How to advertise on a podcast Podcasts reach 43% of UK adults every month, and 44% of listeners say they have bought something after hearing a podcast ad. Read insight [](https://www.allisland.media/insights/how-sport-can-reach-everyone)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2624/ROBBIEDARKPHOTO-7061.webp) +Sept 27, 2026### How sport can reach everyone Our coverage of Team Jersey at the Glasgow 2026 Commonwealth Games reached 326,000 views. That is more than three views for every person living in the Island. Read insight [](https://www.allisland.media/insights/the-power-of-local)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/3508/MFH02079.webp) +Sept 27, 2026### The Power of Local How local trust drives growth for Jersey's finance and professional services sector Read insight [](https://www.allisland.media/insights/why-staying-visible-matters)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2649/Hero-3.webp) +Sept 22, 2026### Why staying visible keeps your business front of mind Why visibility matters Read insight ←→ /Campaigns ## How we help local businesses. *Succeed.* Every campaign starts with a goal. Explore our latest case studies to see how we combine trusted journalism, high-performing digital channels and targeted audio to deliver campaigns that perform. [](https://www.allisland.media/campaigns/jersey-names-its-ferry)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2809/42428571.webp) We helped DFDS invite the whole Island to name its new ship. The campaign drew nearly 1,000 name suggestions, more than 700 votes and thousands of new sign-ups to DFDS's email database. The winner: Corbière Seaways. AIM ### Jersey names its ferry View campaign [](https://www.allisland.media/campaigns/a-race-day-run-by-children)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2791/42084513.webp) Together with Les Landes Racecourse, we created and promoted its first ever Family Day, a race meeting run entirely by children. It was such a success that it is now a permanent fixture on the calendar. AIM ### A race day run by children View campaign [](https://www.allisland.media/campaigns/el-tico-and-the-power-of-print)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2774/41688493_2026-09-27-200427_sgqp.webp) A simple 2-for-1 offer, kept exclusively in the Jersey Evening Post, turned a quieter season into a long-running success. El Tico's offer is now a regular feature in the paper. AIM ### El Tico and the power of print View campaign [](https://www.allisland.media/campaigns/how-aurigny-filled-a-plane-with-one-email)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2680/EDABL-Seafront-Sunday-4.webp) A single dedicated email to our subscribers generated enough bookings to fill an entire Aurigny flight to Guernsey for Seafront Sunday. AIM ### How Aurigny filled a plane with one email View campaign ←→ /FAQ's ## Got questions? We've got the answers. Here's some more general frequently asked questions. You'll find more specific FAQs on the respective pages. [Talk to our team ](#contact) What services does All Island Media offer?Our network brings together digital advertising, sponsored content, email marketing, print and social media. Can I advertise across more than one platform?Campaigns can combine multiple platforms. Talk to our team about the channels that suit your audience and objectives. How do I choose the right audience?Start with your campaign objectives and the people you want to reach. Our team can help you explore the available options. Can you help with campaign planning?We can discuss your brief and help plan a campaign across the media network. How do I get started?Use the contact details below to get in touch with our team and discuss your campaign.