--- title: Why staying visible keeps your business front of mind date: 2026-09-22T06:00:00+01:00 author: "jonny@ipopdigital.com" canonical_url: "https://www.allisland.media/insights/why-staying-visible-matters" section: Insights --- /[Back to Insights](https://www.allisland.media/insights) # Why staying visible keeps your business front of mind Why visibility matters Date22 September 2026 Read time2 minutes ![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2649/Hero-3.webp) Islanders remember the businesses they keep seeing. The ones that go quiet, don't. That's the thinking behind **Media Solutions**, our event for Jersey's small and medium-sized businesses, on **4 and 5 November 2026**. We'll show you how staying visible, consistently, across the formats Islanders actually use, keeps your business present in their minds when it matters. ## **Why visibility matters** You don't need to be everywhere at once. You need to be seen often enough, in the right places, that your business is the one people think of first. That's true whether you're chasing footfall, filling seats, or building a customer base from scratch. Here's what that's looked like for some of the businesses we've worked with. ## **One email, one full plane** We sent an email to our database on behalf of Aurigny, promoting Seafront Sundays with Visit Guernsey. The response filled a plane to Guernsey. One message, sent to the right people, was enough to move real numbers. ## **Island firsts** We helped The Racecourse launch its first Family Day, run by children. A new idea, well supported, became a new occasion for Islanders to look forward to. ## **A 2 for 1 that keeps working: El Tico's** El Tico's runs a 2 for 1 offer over the New Year and September periods each year. It's a simple offer, repeated at the right times, and it keeps working. ## **Naming DFDS's newest boat** We ran a public competition to name a new boat for DFDS. It got Islanders involved, talking, and paying attention, exactly what a competition should do. ## **Launching Coop Mobile** We helped launch Coop Mobile to Islanders, and the launch was a roaring success. ## **Building your own database** Across our partners' competitions, we've added over 2,000 email addresses to their own databases. Every campaign we run doesn't just create a moment, it builds something your business keeps. **How we help you stay visible** - **Print** adverts and sponsored features - **Digital** adverts across our websites and apps - **Podcasts**, with adverts and sponsored content - **Radio** adverts that reach Islanders through the day - **Video**, from short films to video adverts - **Sponsored content**, in print, online and on podcasts - **Competitions** that get Islanders talking, and build your own database - **Email marketing**, sent straight to our audience ## **Join us** ## Share - [Facebook (opens in a new tab)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.allisland.media%2Finsights%2Fwhy-staying-visible-matters) - [LinkedIn (opens in a new tab)](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.allisland.media%2Finsights%2Fwhy-staying-visible-matters) /Insights ## Trusted content. *Engaged audiences.* Real reach. Stories and perspectives from across our island media network. - Jersey Evening Post - Connect Magazine - Bailiwick Express Jersey - Jersey Distribution - Bailiwick Radio - Bailiwick Express Guernsey [](https://www.allisland.media/insights/why-jersey-is-primed-for-multimedia-advertising)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/3019/Podcasts.webp) +Sept 27, 2026### Why Jersey is primed for multimedia advertising Jersey is one Island with several very different media habits. The brands that win here are the ones that reach every generation on the channel it trusts most. Read insight [](https://www.allisland.media/insights/how-to-advertise-on-a-podcast)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2712/Joe-Hart-YouTube-Thumb.webp) +Sept 27, 2026### How to advertise on a podcast Podcasts reach 43% of UK adults every month, and 44% of listeners say they have bought something after hearing a podcast ad. Read insight [](https://www.allisland.media/insights/how-sport-can-reach-everyone)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2624/ROBBIEDARKPHOTO-7061.webp) +Sept 27, 2026### How sport can reach everyone Our coverage of Team Jersey at the Glasgow 2026 Commonwealth Games reached 326,000 views. That is more than three views for every person living in the Island. Read insight [](https://www.allisland.media/insights/the-power-of-local)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/3508/MFH02079.webp) +Sept 27, 2026### The Power of Local How local trust drives growth for Jersey's finance and professional services sector Read insight ←→ /Campaigns ## How we help local businesses. *Succeed.* Every campaign starts with a goal. Explore our latest case studies to see how we combine trusted journalism, high-performing digital channels and targeted audio to deliver campaigns that perform. [](https://www.allisland.media/campaigns/jersey-names-its-ferry)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2809/42428571.webp) We helped DFDS invite the whole Island to name its new ship. The campaign drew nearly 1,000 name suggestions, more than 700 votes and thousands of new sign-ups to DFDS's email database. The winner: Corbière Seaways. AIM ### Jersey names its ferry View campaign [](https://www.allisland.media/campaigns/a-race-day-run-by-children)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2791/42084513.webp) Together with Les Landes Racecourse, we created and promoted its first ever Family Day, a race meeting run entirely by children. It was such a success that it is now a permanent fixture on the calendar. AIM ### A race day run by children View campaign [](https://www.allisland.media/campaigns/el-tico-and-the-power-of-print)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2774/41688493_2026-09-27-200427_sgqp.webp) A simple 2-for-1 offer, kept exclusively in the Jersey Evening Post, turned a quieter season into a long-running success. El Tico's offer is now a regular feature in the paper. AIM ### El Tico and the power of print View campaign [](https://www.allisland.media/campaigns/how-aurigny-filled-a-plane-with-one-email)![](https://www.allisland.media/assets/images/_1600xAUTO_crop_center-center_82_none/2680/EDABL-Seafront-Sunday-4.webp) A single dedicated email to our subscribers generated enough bookings to fill an entire Aurigny flight to Guernsey for Seafront Sunday. AIM ### How Aurigny filled a plane with one email View campaign ←→ /FAQ's ## Got questions? We've got the answers. Here's some more general frequently asked questions. You'll find more specific FAQs on the respective pages. [Talk to our team ](#contact) What services does All Island Media offer?Our network brings together digital advertising, sponsored content, email marketing, print and social media. Can I advertise across more than one platform?Campaigns can combine multiple platforms. Talk to our team about the channels that suit your audience and objectives. How do I choose the right audience?Start with your campaign objectives and the people you want to reach. Our team can help you explore the available options. Can you help with campaign planning?We can discuss your brief and help plan a campaign across the media network. How do I get started?Use the contact details below to get in touch with our team and discuss your campaign.