Vodcasts – the new Podcasts?

Last month we filmed a new series of vodcast – a format that’s fast-becoming one of 2025’s popular trends when creating compelling and engaging content. As audiences shift from the more traditional audio-only podcast to a more visually engaging options, the vodcast (video podcast) is now taking centre stage!

But why the shift? How audiences consume content is constantly evolving. Once considered a niche format, vodcasts have become a powerful tool for brand storytelling, audience engagement and thought leadership. They combine the authenticity and depth of podcasts with the visual appeal of video, offering a more dynamic, face-to-face connection with viewers.

Audiences are increasingly drawn to content that is both informative and visual. Vodcasts brings your message to life which helps you create stronger, more personal connections with your audience.

A Vital Part of the Marketing Mix

Looking at it from a strategic point of view, vodcasts are incredibly versatile.  It’s easy to repurpose the video content into shorter teaser clips for social media, the audio can be extracted for traditional podcast platforms, or the content can be transcribed into articles to go in a publication or on a website. This multiplatform approach means a single vodcast can be used across all your channels driving more engagement, amplifying your message and maximising your return on investment.

They also give you an excellent way to showcase your expertise and build credibility and trust by positioning your brand as a curator of valuable insights and ideas.

Now More Accessible Than Ever

Part of the growing popularity is also down to the improved ease and affordability of production. With the increasing number of studios and accessible tools, you no longer need a high-end setup to get started. And that’s where we come in. All Island Media offers dedicated podcast studios in both Jersey and Guernsey, as well as in-house video production support. Whether you need help with scripting, filming, editing or distribution, we can guide you through every step and make the process seamless.

And remember, today audiences value authenticity. Real and honest conversations often outperform an overly polished production.

Ready to Press Record?

Vodcasts can humanise your brand, deepen audience relationships and deliver multi-use content that works hard across your overall marketing strategy.  If you’re not already exploring vodcasts as part of your marketing mix, may be now’s the time to press record. Get in touch to find out how we can help bring your brand’s voice to life.