Cross-Channel Advertising: The Key to Success

In today’s busy media landscape, your customers aren’t just flicking through the newspaper or tuning in to the radio. They’re listening to podcasts on their lunch break, scrolling social media in the evening, and catching up with email newsletters while on the go. To truly capture their attention, (and stay front of mind), your business needs to meet your audience where they are. That’s why cross-channel advertising is key.

What Is a Cross-Channel Advertising?

Cross-channel advertising is a coordinated, multi-platform approach to marketing. It brings together print, digital, email, social media and radio – all working together with a consistent message and goal.

Rather than relying on a single channel, your message is delivered across several channels and platforms, giving your target audience multiple opportunities to see, hear and engage with you.

Why Is This Important?

1. Increase your reach
Audiences connect across a mix of platforms. Local newspaper and print remain a trusted go-to for many, while social media and online channels drive new conversations and engagement. DAB radio offers a modern way to reach listeners on the move. A cross-channel, multi-platform approach helps you reach a wider, more diverse audience – without allocating all your budget to a single channel.

2. Build brand recognition
Advertising is rarely a one-off. Seeing and hearing your message across multiple platforms reinforces your brand and builds trust. When customers spot your offer in their social media feed, notice it in the paper and hear it on the radio, it strengthens recall which improves conversion rates.

3. Create a seamless experience
When your messaging is aligned across multiple platforms, it creates a smoother, more cohesive journey for your customer. A well-placed digital ad might drive them to your website, where they find the same offer featured in your print ads. This consistency makes your brand look professional, reliable and customer-focused.

How We Can Help

As a multi-platform media company, we make cross-channel advertising simple. Whether you’re promoting a seasonal sale, launch a new product, or raising brand awareness, we can create a tailored package that reaches 73% of Islanders every week across:

• Local print in the JEP, supplements and Connect Magazine
• Display advertising on our high-traffic news websites
• Social media posts and stories
• E-newsletter banner ads to our engaged subscribers
• DAB radio and online audio audiences
• Podcast and vodcast sponsorships

Our friendly Account Management team will work with you to plan the best strategy for your advertising goals, ensuring you’ve got the right cross-channel campaign in place.

Or why not come along to our Media Solutions Programme presentations at The Club Hotel & Spa on Wednesday 22 or Thursday 23 October 2025? It’s free to attend and you’ll discover how our tried and tested programme can help you connect with your audience across multiple channels and maximise the impact of your marketing.

Reserve your free place today and #GrowYourBusiness in 2026.

Book tickets here: www.eventbrite.co.uk/e/media-solutions-2025-tickets