How to Make Video Content Work for Your Marketing Strategy

We recently visited Guernsey to film some client testimonials as part of our Media Solutions event we held yesterday. Testimonial videos are a powerful tool when it comes to showcasing what you do to potential customers. They bring your success stories to life, highlight real customer experiences and help build credibility. Video content captivates audiences and communicates messages in ways that text or static visuals can’t. With video consumption at an all-time high, it’s more important than ever to understand the different types available and how each one can support your marketing goals.  

Video content isn’t just about social media reels—there are many formats that can help engage, educate, and inspire your audience. Here’s an overview to help you decide which might be right for your business.

Brand Story

These videos showcase your brand’s identity, mission, and values - giving you the chance to connect emotionally with your audience and build trust. Ideal for your homepage, brand story videos help viewers understand who you are and what you stand for.

Explainer

These are a great tool for breaking down complex topics, products, or services into simple, digestible content. Whether introducing a new feature or answering a common customer question, an explainer video - animated or live-action – can be a valuable addition to your FAQs or Help Centre.

Product Demonstration

Product demo videos influence purchasing decisions by highlighting features, benefits, and usability. They help potential customers visualise how your product fits into their lives, making them a great asset for your social media and email campaigns.

How-To

“How-to” videos are among the most searched-for content online. By creating helpful, educational content, you can position your brand as an expert and trusted voice in your field. These are fantastic for driving engagement and nurturing long-term relationships.

Live Stream

Live streaming offers real-time interaction and a more authentic, engaging experience. Whether it’s a Q&A session or product launch, or behind-the-scenes tour, live videos foster a sense of immediacy and connection - especially across platforms like Instagram, Facebook, or LinkedIn.

Testimonial

And of course, there are testimonial videos – nothing beats hearing directly from your satisfied customers. Check out our recent testimonial video filmed last month: Media Solutions Guernsey 2025

Video content isn't just a trend—it’s needs to be an essential part of your marketing strategy. Whether you’re telling your brand story, educating your audience, or building trust through testimonials, the right video can elevate your message and make a lasting impact.

So, is now the time to press “record”?