Point of View (POV) Content Marketing

You’ve probably seen videos and reels on social media with "POV"....but what does it mean and why are so many people and businesses using it as part of their content marketing strategy? POV stands for Point of View – and it’s becoming increasingly more popular in video and reels to create relatable, engaging and imaginative experiences for audiences.

Why should you be using POV as part of your content marketing strategy?

POV content enables you to connect with your audience on a deeper level, building trust and authenticity. Here are just some of the benefits:

Humanising your brand

POV content can make your business feel more approachable by showcasing real-life scenarios from the perspective of customers or employees.

Boosting engagement

Anything that creates an emotional reaction is more likely to spark higher level of interaction because it puts the audience in the moment.

Enhancing storytelling

In Marketing, storytelling is a powerful tool and POV helps your brand to show rather than tell, making your messages more memorable. For example:

• POV: You’re looking for the perfect Father’s Day gift (for a retail or gifting business)
• POV: You just walked into your dream home (for an estate agent)

Driving higher reach

Social media algorithms favour content that people watch to the end or watch multiple times. Since POV content tends to be short and intriguing, it is normally watched completely and often rewatched — boosting its chances of greater reach on platforms like Instagram and TikTok.

Showcasing Products or Services Creatively

Compared to traditional adverts, POV videos can subtly and naturally feature your products or services.

• POV: You’re enjoying your daily dose of local news while relaxing in the sunshine (for a newspaper brand).

Appealing to younger audiences

Millennials and Gen Z prefer authentic and relatable content. They look for brands that communicate with them, not at them — and that is exactly what POV videos do!

Flexibility

Whether you're in finance, retail, hospitality, real estate, or even tech, POV content can be adapted to suit your brand’s voice and audience.

How to create POV content

There are three simple questions to consider when you are creating your POV content:

• What frustrations are your customers dealing with?
• What questions are they asking?
• How can your brand offer a unique perspective or solution?

Don’t be afraid to be bold - audiences respect brands that are confident in their expertise and values. Remember, it doesn’t have to be controversial, but it does need to be insightful.

By drawing on real experiences, emotions, and perspectives, POV content can help build trust, boost engagement, and enhance storytelling — no wonder it has become such a powerful and versatile tool for brands to connect with their audiences.

POV: You’ve just finished reading about POV content marketing and now you’re ready to give it a go...