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Top 5 films to watch to help market your business

Films are often used as tools when studying Sales or Marketing. Here are 5 of these films that you need to add to your watch list (if you haven’t already seen them) which can help develop your own skills when it comes to marketing your business and selling your products and services. 

1. “Jerry Maguire” (1996)

Directed by Cameron Crowe, this classic film starring Tom Cruise, offers several valuable marketing and sales lessons. However, I think the most important thing to take away is adopting a “customer first” approach. This means putting your customers’ needs and satisfaction at the centre of everything you do, which builds strong relationships, and in turn leads to long-term success. What are your customers key needs and are you fulfilling these? 

2. "The Social Network" (2010)

Directed by David Fincher, this film was recognised as one of the best films in 2010s, inspiring start-ups and the next generation of entrepreneurs. It shows journey of the creation of Facebook and the rise of Mark Zuckerberg. It provides insights into the world of digital marketing, social media strategy, and disruptive technology. 

3. "The Pursuit of Happiness" (2006)

Based on a true story, this inspirational film starring Will Smith as Chris Gardner, demonstrates the importance and the power of perseverance, resilience, and strategic thinking in the face of adversity. While not explicitly about marketing, some of the key lessons that can be taken from the movie are about developing a” personal brand, networking, and the importance of taking advantage of opportunities in a competitive marketplace. 

 4. “Moneyball” (2011)

Directed by Bennett Miller, "Moneyball" tells the story of Oakland Athletics' general manager Billy Beane (played by Brad Pitt) and his unique and unconventional approach to building a winning baseball team. Through the use of data analytics, performance metrics, and strategic decision-making, this movie highlights the transformative impact analytics-driven marketing strategies can have in driving competitive advantage and adding value through innovation.  

5. "The Devil Wears Prada" (2006)

Adapted from Lauren Weisberger's novel, this comedy-drama film is more than just an entertaining behind-the-scenes look at the fashion industry and magazine publishing. It explores branding and consumer culture, and how marketing intersects with the world of fashion. It provides valuable insights into the importance of creating and maintaining a brand identity and trend forecasting in a competitive retail landscape. 

Happy watching!