Inspiring Future Marketers: The Real Power of Marketing 

Later this month, I’ll be speaking at LEAP — an incredible initiative by the Jersey College Foundation that empowers young women from around the world to explore leadership, enterprise, and personal growth. I’m both honoured and slightly nervous! I’m so passionate about marketing, and it’s important to me that my talk inspires the next generation of marketers and shows them just how exciting and essential this industry is. 

Marketing is often misunderstood — thought of as just advertising and selling, or, more recently, social media management. But it’s so much more than that. 

The Chartered Institute of Marketing (CIM) offers the following definition for marketing:  

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. 

Whether it’s launching a product, championing a cause or growing a business, marketing quietly shapes the world around us — not just by selling, but by connecting people with ideas, solutions and stories.

Marketing is where creativity meets strategy, where technology blends with human insight and where imagination meets data.  

So, what makes a good marketer? 

Creativity - we must think outside the box…always coming up with fresh ideas and finding new and innovative ways to grab our audience’s attention. 

Curiosity - we are always asking questions. What do our customers want? What do they need? What’s the latest trend? Our curious minds help us explore new ideas and understand what people really want and need. 

Communication – we must be able to express our ideas clearly, whether through writing, speaking, or visuals so that we can connect and resonate with our different audiences. 

Analytical Thinking - we use data to understand what’s working and what’s not, spot patterns, and then use those insights to make smart, effective decisions. 

Adaptability - we must stay open-minded and flexible, ready to respond to the new tools, trends, and challenges in our ever-evolving marketing world.  

Empathy – we have the power to understand our customers’ feelings and perspectives helping us create messages that resonate and inspire. 

Marketing is an exciting, ever-evolving field. I (obviously!) recommend it to anyone who enjoys storytelling, problem-solving, and understanding human behaviour and motivation. From brand-building to behaviour change, marketing is everywhere — and no two days are ever the same. 

As I get ready for LEAP, I really hope I can spark some curiosity, share my passion, and inspire a few future marketers along the way!