The brief
The Racecourse came to us with an ambition: to host its first ever Family Day and bring a new, younger audience to race meetings.
Our approach
We worked with the Racecourse from the very beginning to shape the idea. Together, we landed on a concept that would make the day truly memorable: the whole event would be run by children.
Every role on the day, from car parking to the race announcer, was filled by a young Islander. To find them, we launched a competition across the Jersey Evening Post and Bailiwick Express, inviting children to apply for the job they most wanted to do.
The concept gave us a story, not just an advert. It captured readers' imaginations, gave families a reason to get involved and generated interest well before the gates opened.
The result
The competition attracted strong interest from families across the Island, and the day itself was a great success. The launch went so well that Family Day will now be a fixture on the Racecourse calendar for years to come.
This campaign shows what is possible when we work as a creative partner, not just a place to advertise. We helped build the event, and then made sure the whole Island knew about it.
Have an idea for an event? Talk to our team about how we can help bring it to life.
