The brief
Aurigny and Visit Guernsey wanted to encourage Jersey residents to hop across to Guernsey for Seafront Sunday, one of the highlights of the Guernsey summer calendar. They asked us to promote the trip to our audience through a dedicated email.
Why it was the right fit
We know our audience. Islanders love to travel, and a short hop to a neighbouring island for a day of festivities is exactly the kind of getaway that appeals to them. We were confident the offer would land well.
Our approach
Our in-house marketing team designed the email from scratch, using Aurigny's own colours, fonts and brand style so it felt unmistakably theirs.
Timing was just as important as design. Our team drew on its analysis of how our subscribers engage with travel emails to choose the best day and time to send. We scheduled the email for the moment our audience is most likely to act on impulse and book.
The result
The response was immediate. That one email generated enough bookings to fill one of Aurigny's planes to Guernsey for Seafront Sunday.
It is a clear example of what happens when the right offer reaches the right audience at the right moment. No large campaign. No complex media plan. Just one well-crafted, well-timed email to a database that trusts us.
Want to reach our subscribers directly? Talk to our team about dedicated email campaigns.
