In Jersey's financial and professional services sector, growth rarely comes down to a single advert or campaign. It's built more slowly than that, through local authority, reputation and trust that's earned over time.
That's the thinking behind The Power of Local, a new campaign from All Island Media exploring what genuine local presence does for a firm's growth, not just its profile.
What "local" means at AIM
As the publisher of the Jersey Evening Post and Bailiwick Express, All Island Media reaches 73% of Jersey and 55% of Guernsey every week, across print, magazines, websites, apps, radio and podcasts, alongside a database of 30,000 subscribers across the Channel Islands.
That reach is what makes local trust measurable rather than just a feeling. When a firm shows up consistently in the titles Islanders already read and trust, that visibility compounds into something advertising alone doesn't buy.
More than recruitment
Local reach touches more parts of a business than firms often expect:
- Business development. Reaching high net worth individuals and Jersey's local and global network.
- Brand awareness. Building a firm's profile across the Island.
- Talent acquisition. Attracting local talent and strengthening employer brand.
- CSR and ESG credentials. Showing genuine commitment to the community and to Jersey.
- Humanising the business. Putting people and personality behind the firm.
- Scope of services. Explaining clearly what a firm offers, and to whom.
Join the conversation
All Island Media is bringing together a select group from Jersey's financial and professional services sector for a morning session on 20 October at the Radisson Blu Waterfront Hotel, St Helier.
The session includes keynote insights from Coop and AIM on building authentic community alignment, a briefing from Jersey Business on Jersey's economic landscape, a look at editorial trust versus display advertising, and an interactive panel and Q&A with industry leaders and AIM's editorial and commercial teams.
Sign up here >
